Have You Outgrown Your OTT Solution?

For growing media organizations, constantly changing needs mean adding new features, integrations, and monetization options to their streaming platforms. But most platforms, whether proprietary or licensed, simply don’t have the flexibility to keep up with an evolving OTT business.

Join Bleuenn Le Goffic, VP of Strategy and Business Development at Accedo.tv, and Marty Roberts, SVP of Product Strategy at Brightcove, as they discuss the key signs a media organization has outgrown its OTT platform. They’ll talk about overcoming common obstacles to growth, including customization flexibility, scale, multi-platform management, total cost of ownership, and more.

Meet The Guests

Guest: Bleuenn Le Goffic, VP of Strategy & Business Development, Accedo

Bleuenn Le Goffic is VP Strategy and Business Development at Accedo. She has worked for Accedo since 2012 and held roles in Sales, Partnerships and Innovation areas of the business. Bleuenn has a deep understanding of the media industry and has extensive technical and business skills after having worked within multiple fields of the complex OTT system.

Guest: Marty Roberts, SVP, Product Strategy & Marketing, Brightcove

Marty Roberts is the SVP, Product Strategy & for Brightcove, the global leader of video for business. Prior to joining Brightcove, Marty was the CEO and Co-founder of Wicket Labs, a leading audience insights platform accelerating growth for over 2,000 media and entertainment companies. Being a technology entrepreneur and driven by success, Marty’s focus is on advancing the media industry through data-driven, actionable insights.

Before Wicket Labs, he served as co-CEO of thePlatform, a subsidiary of Comcast, and a leading video management company for major media and entertainment companies. Marty spent nine years at thePlatform, in various roles of increasing responsibility, including Senior Vice President of Sales and Marketing. He also previously held marketing and product leadership roles at Giftcertificates.com and RealNetworks.

Metrics that Matter: Quality of Experience

Ian Blaine, Brightcove’s SVP of Innovation & Insights, will review the key QoE metrics that you have to understand to keep audiences engaged and watching. By keeping a close eye on error rates, video start times, and other quality-focused analytics, you can optimize playback to assure a great experience and keep audiences coming back.

Meet The Guests

Guest: Ian Blaine, Brightcove’s SVP, Innovation & Insights, Brightcove

Ian is a media technology entrepreneur with significant tenure in and contributions to the streaming video industry. This has included founder/leadership roles at successful startups including the Platform and Wicket Labs and executive positions in acquiring companies including Comcast, and Brightcove.

In each of these scenarios Ian has led product integration efforts, and drove significant new initiatives. Ian has deep experience with the full life cycle of software and business development with a focus on online video platforms, OTT technologies and data-driven insights for media companies.

He has worked with most major media companies and MVPDs in the course of his career, building strong relationships and developing a deep understanding of their business opportunities and challenges. This understanding informs Ian’s product vision and helps set the course for new product initiatives. Currently, Ian’s role is focused on building products that deliver new, valuable insights based on Brightcove’s vast pool of data.