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Analytics

Advanced_Video_Marketing

4 ADVANCED STRATEGIES TO BOOST YOUR VIDEO MARKETING

By incorporating advanced strategies, today’s video marketers can better support their strategic initiatives.
Employee_Video_Analytics

USING VIDEO ANALYTICS TO IMPROVE THE EMPLOYEE EXPERIENCE

As content consumption habits shift, HR teams need to reevaluate their communication methods.
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EXPERIENCE MANAGEMENT CONNECTORS: AEM AND SITECORE ENHANCEMENTS

Deliver optimal video experiences while ensuring ease of content management.
Increase_Video_Views

HOW TO INCREASE VIDEO VIEWS

Video analytics aren’t any different than other digital marketing metrics. Increasing views is just a matter of emplo...
Growing_SVOD

4 OPPORTUNITIES TO GROW YOUR SVOD STRATEGY

Aggregated audience data is the only way to break through the SVOD ceiling.
Repurposing_Content_for_Social

REPURPOSING CONTENT FOR SOCIAL VIDEO MARKETING

Your video library is bigger than you realize. Learn how to make the most of your existing content.
Branching_Video

BRANCHING BEST PRACTICES FOR INTERACTIVE VIDEO

Branching or “choose your own adventure” best practices for marketers who are new to or experienced in interactive vi...
Interactive_Video_Features

GETTING STARTED WITH INTERACTIVE VIDEO

Your audience is ready for interactive video, and so are you. Learn what it is, why you need it, and how to start usi...
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USING AND MEASURING VIDEO THROUGHOUT THE BUYER JOURNEY

Learn which types of video content are most effective at each stage of the B2B buyer journey, and how to measure succ...

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