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Analytics

A-B_Testing_Video_Landing_Pages

A/B TESTING VIDEO LANDING PAGES

Optimizing digital content for search isn’t always a best practice.
First-Party_Data

WHY EVERY B2B VIDEO STRATEGY NEEDS FIRST-PARTY DATA

Are webinars and gated content relics of the past? Today's experts say yes.
Growing_Revenue_and_Engagement

GROWING OTT AD REVENUE WITHOUT LOSING USER ENGAGEMENT

Insights on ad sensitivity are the key to building a successful AVOD service.
Interactive_Video_E-Commerce

GETTING THE MOST OUT OF INTERACTIVE VIDEO FOR E-COMMERCE

Interactivity offers a variety of features, playback options, and analytics. Learn what matters most in e-commerce.
QoE

MAKING QOE ACTIONABLE FOR VIDEO STREAMING

Quality of experience has a measurable effect on business goals. The proper tools can translate these analytics into ...
content-streaming

OPTIMIZING THE CONTENT LIFE CYCLE IN THE AGE OF STREAMING

Forrester's Lisa Gately offers research and advice on how to improve the four stages of the content life cycle.
Personalization_and_Privacy

SOLVING FOR PERSONALIZATION AND PRIVACY WITH VIDEO STREAMING

One-to-one personalization is still possible, but it requires more than just data.
Streaming_Trends

VIDEO STREAMING TRENDS TO WATCH IN 2023

Start planning your video strategy for next year with the trends we see affecting our customers.
Myth_vs_Reality

3 MYTHS ABOUT VIDEO MARKETING ANALYTICS

Learn the truth behind three outdated yet enduring myths in video marketing analytics, and which metrics really matter.

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