AVOD Archives

BRIGHTCOVE PRODUCT UPDATES: JUNE OF 2019

Not only have we been hosting major video industry events, our product team has been busy behind-the-scenes, making u...

Launching a TV Program Catch-up Service – Nippon Television Pt 1

In this series of articles, our interviewer Tsuchiya will look back over the history of various challengers over 12 a...

3 points to get started with video advertising [Beginner’s Guide]

To keep up with the world of digital advertising, we have written some tips and points to keep in mind below.

BRIGHTCOVE PRODUCT UPDATES: 2018 IN REVIEW

Brightcove recaps the features and updates for video products such as Video Cloud, SSAI, Live, Social, Audience, Gall...

VIDEO MONETIZATION 101: THE BASICS OF MONETIZING ONLINE VIDEO

Ad tech and video ads are ever growing and evolving. Learn the basics of video ad monetization and get a jumpstart on...

THE FUTURE OF SSAI

In order for the advancements in measurement and targeting to be successful, the OTT marketplace needs to expand and ...

BEST PRACTICES FOR MONETIZING LIVE EVENTS AND 24/7 CHANNELS

This post will focus on the use of advertising. However, these best practices can still be useful in the context of t...

5 TIPS FOR IMPROVING LOW VIDEO AD FILL RATES

Low video ad fill rate is an issue that continues to challenge publishers’ efforts to maximize revenue for their vide...

HOW PROGRAMMATIC AND SSAI WORK TOGETHER IN LIVE AND VOD

Video content is shifting from being consumed via MVPDs/set-top boxes to connected living room devices over IP. Read ...

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