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HOW TVNZ USED BRIGHTCOVE TO BOOST AD VIEWABILITY REPORTING

Learn how TVNZ launched Open Measurement support to enhance ad transparency, improve viewer experience, and drive bet...
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3 FRESH TAKES ON THE FUTURE OF OTT VIDEO STREAMING

Have you ever heard the expression "ebb and flow"?
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WITH IOS 14, AD PERSONALIZATION REQUIRES PERMISSION

Apple is changing its user tracking policies, impacting the use of device identifiers. If you’re not using it for adv...
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OTT ADVERTISING IS HITTING ITS STRIDE

Traffic is high and growing rapidly on connected devices (CTV). This high traffic, in addition to the uncluttered, hi...
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BRIGHTCOVE PLAYER: SSAI PLUGIN CHANGES FOR V6.9.0

In this post I want to talk specifically about the changes to the SSAI plugin, particularly the added support for Liv...
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REVISED MRC VIEWABILITY GUIDELINES: EVERYTHING YOU NEED TO KNOW

Walking the tightrope of maintaining high viewability while trying to maximize the number of ad impressions is not a ...
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Utilizing Video in a Newspaper Company – Asahi Shimbun Pt 1

After VOL.1 and VOL.2, which were about TV stations, the third installment will be about Asahi Shimbun, one of Japan'...
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Team Building, How to Increase the Number of Friends – TV Tokyo Pt 2

This is a follow-up to the previous article, in which we interviewed Mr. Danno of TV Tokyo about the company's catch-...
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My Experience of Working in Multiple Careers – TV Tokyo Pt 1

We interviewed TV Tokyo, a pioneer in catch-up services (missed broadcast distribution services), along with Nippon T...

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