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B2B

Account-Based_Marketing

USING VIDEO TO DRIVE ACCOUNT BASED MARKETING (ABM) CAMPAIGNS

While ABM video requires you to rethink production and adopt scalable personalization techniques, the level of accoun...
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VIDEO KPIS: DO YOUR METRICS MATCH YOUR BUSINESS MODEL?

While the key difference between B2B and B2C is subtle, it has a significant effect on how to use and measure video c...
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USING AND MEASURING VIDEO THROUGHOUT THE BUYER JOURNEY

Learn which types of video content are most effective at each stage of the B2B buyer journey, and how to measure succ...
B2B_Millennial

B2B VIDEO MARKETING: MILLENNIAL BUYERS DEEP DIVE

Research confirms that B2B buyers prefer video. Dive into how Millennials engage with it.
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B2B VIDEO MARKETING: EXECUTIVE BUYERS DEEP DIVE

Research confirms that B2B buyers prefer video. Dive into how executives engage with it.
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WHY YOUR CUSTOMER SERVICE STRATEGY NEEDS THE POWER OF VIDEO

Picture this. You’ve recently subscribed to new software, and now you’re having issues synchronising your data and in...
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BRIGHTCOVE WINS 7TH STRAIGHT TSIA SUPPORT STAFF EXCELLENCE AWARD

At Brightcove, we're immensely proud and excited to share that once again, the TSIA recognized our customer support t...
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EXPERT PANEL: A Q&A SESSION WITH WOMEN IN TECHNOLOGY

You had questions, and these inspiring women had answers.
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BRIGHTCOVE AND LTN GLOBAL HELP FREIGHTWAVES LIVE STREAM AT SCALE

In the massive global freight industry, FreightWaves is the leading provider of global supply chain data and media co...

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