Branding

To maintain brand integrity, retail brands need customizable video players that allow them to adjust the colors, font...
Creating awareness is one of the most effective ways to use video in marketing. But developing the best awareness vid...
Having the right technology is no longer enough. You need the best experience.
Producers can own their content and their distribution and monetization too.
Jay Acunzo of “Unthinkable” shares tips on how to do brand storytelling on video (and how not to).
Understanding social cues is imperative for video communication, but getting started with them doesn’t have to be int...
LIXIL Corporation launched LIXIL-X in March 2022, and is using it to reach customer segments that cannot be covered b...
A video-driven employer brand doesn’t just improve recruiting and retention. It also improves revenue.
If you want to build customer trust, you’ll need to think beyond your products and services.

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