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Demand Generation

Video_KPIs

VIDEO KPIS: DO YOUR METRICS MATCH YOUR BUSINESS MODEL?

While the key difference between B2B and B2C is subtle, it has a significant effect on how to use and measure video c...
Interactive_Video_Customer_Lifecycle

INTERACTIVE VIDEO THROUGHOUT THE CUSTOMER LIFECYCLE

As buyers shift to a nonlinear journey, giving them more control isn’t enough; they need the right control.
Repurposing_Video_Content

HOW TO REPURPOSE VIDEO CONTENT

Cost, resources, and time don't have to prevent you from getting the most out of video.
Personalization_and_Privacy

SOLVING FOR PERSONALIZATION AND PRIVACY WITH VIDEO STREAMING

One-to-one personalization is still possible, but it requires more than just data.
Advanced_Video_Marketing

4 ADVANCED STRATEGIES TO BOOST YOUR VIDEO MARKETING

By incorporating advanced strategies, today’s video marketers can better support their strategic initiatives.
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What is the latest video marketing technique “online live with incentives”?

By combining a video player with a lead form, it is also possible to generate leads based on video content.
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USING AND MEASURING VIDEO THROUGHOUT THE BUYER JOURNEY

Learn which types of video content are most effective at each stage of the B2B buyer journey, and how to measure succ...
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The key to marketing in the post-cookie era: utilizing owned media and video

Utilizing the strengths of video, forming content and customer information through owned media will be the key to mar...
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BtoB marketing made possible online. Case study of Treasure Data’s use of video at the business event “PLAZMA”

Business meetings via Zoom and other platforms have become the norm, and more and more exhibitions are being held as ...

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