Demand Generation

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Video Marketing Automation

In this article, I would like to write about the collaboration with marketing automation tools (hereafter referred to...
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HOW SALES CAN USE VIDEO TO TURN PROSPECTS INTO LEADS

Sales and Marketers need video content that showcases benefits of their products to generate leads. Learn how to use ...
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HOW TO DRIVE SALES AT EVERY STAGE OF THE CUSTOMER JOURNEY

When it comes to communication, there are few mediums more powerful than video. Brands that use video for marketing s...
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HOW TO OPTIMIZE YOUR LANDING PAGES FOR LEAD FORM CONVERSION

Marketers look to new web trends in order to give their business an edge. Learn how to optimize landing page video an...
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VIDEO MARKETING ACROSS THE CUSTOMER JOURNEY

We’ve culled advice from some of the top professionals in the industry about how they use video. Following the custom...
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USING VIDEO CAMPAIGNS FOR CUSTOMER RETENTION AND UPSELL

This post explores how Brightcove uses video for customer marketing initiatives. Our first retention campaign quickly...
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VIDEO IN MARKETING AUTOMATION: 3 UPDATES TO MAKE IT EASIER

Without Brightcove Audience or video in marketing automation, you’re missing key opportunities to fully leverage vide...
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FOUR WAYS TO CONVERT VIDEO VIEWERS LEADS

Marketers need a solid video strategy as video drives results. Consumers watch more video than ever, and businesses r...

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